AI Insights · Timothy · October 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in the Netherlands: Q3 2022
In Q3 2022, HelloFresh, Vivino, Marley Spoon, Dinnerly, and Green Chef saw varied performance in the Netherlands on the iOS platform. Weekly active users and downloads showcased interesting trends.
During the third quarter of 2022, the performance of the top 5 delivered meal kits and specialty foods apps on iOS in the Netherlands showed significant variations in weekly downloads, revenue, and active users.
HelloFresh: Meal Kit Delivery maintained a consistent presence with weekly downloads fluctuating between 1.4K and 3K. Notably, the highest downloads reached 2.9K in the week of September 26. The app also saw robust weekly active users, peaking at around 39K in early September before slightly declining to 35.5K by the end of the quarter.
Vivino: Buy the Right Wine experienced modest weekly revenue, generally around $1. Weekly downloads were relatively steady, ranging from 1.4K to 2K, with a noticeable peak of 2K in late July. The app's weekly active users saw a high of approximately 17K in mid-August before stabilizing around 14.8K at the end of September.
Marley Spoon had a more muted performance with weekly downloads between 158 and 245. Active users hovered around 1.8K to 1.9K throughout the quarter, showing minimal fluctuation.
Dinnerly: Meal Kit saw lower download numbers, peaking at 122 in mid-August, but generally stayed within the range of 60 to 122. Weekly active users remained relatively stable, maintaining around 1.7K to 1.8K throughout the quarter.
Green Chef: Healthy Recipes showed a growing trend in weekly downloads, starting at 12 in mid-August and rising to 213 by the end of September. Active users also increased significantly, from 81 in late August to 378 by the end of the quarter.
Overall, these apps demonstrated diverse patterns in user engagement and downloads, reflecting their varying market positions and user base dynamics. For more detailed insights, visit Sensor Tower.